Friday, February 23, 2007

CEOs, conversations, and logos

Ok.. that's three blog posts in a week for our CEO Ben Smith.  As I was leaving work this evening I saw that he was still in his office so I complemented him about having yet another blog post.  He commented that it was actually cathartic and therapeutic.  I have to agree.  Sounds like he's really gotten into the the swing of things.  Could it be that he's got the blogging “bug?“  It is excellent that we have a CEO actively participating in the community and the conversation we're having!

As we were talking Nick stopped by and we started talking about selling CodeGear branded schwag (shirts, mugs, pens, etc...).  The problem is that we needed to get the final artwork for the new CodeGear logo.  Yep, we're working on a lot of changes both visually in terms of the logo, website, and product art work, and in terms of making it easier for our customers to buy from us.  We're streamlining a lot of processes...

Anyway, then Ben asked if we'd seen the latest artwork.  A couple weeks ago, I'd been in a presentation where several mockups had been presented.  After some feedback and some refinements made, the final logo had been selected.  It's interesting all the thought and consideration that goes into selecting a logo.  Anyway, all of a sudden we were on a mission to locate Lisa Romano, our head of marketing (yeah, remember that?  m-a-r-k-e-t-i-n-g).

Went down two floors to her office.  Door open, but no Lisa.  Just then we saw her emerge from Daivd I's office just down the hall carrying a large envelope.  Apparently she'd been showing the latest artwork to David before he leaves on a user-group tour.  So we got sneak peak.  All I can say is that there's some really cool things in the works, not only with the products, but in lots of other areas.