Friday, May 13, 2005

Black holes and Developer surveys

I thought I'd take a moment to dispell any myth regarding whether or not we take the current (or past) Delphi survey seriously and they really don't end up in some black hole.  In between Mods E and F here at the Scotts Valley, CA campus, there's an entire wall that is one huge dry erase board (whiteboard).  Just yesterday, the latest preliminary survey results were printed and taped up on that board for all to see (internal to Borland that is).  It is quite interesting to read over all the results.  Now one item of note is that while we do take these surveys very seriously, they are just a part of the overall picture.  We also take into account a lot of information from our field sales teams, the Product Line Sales Managers for the various regions, and customer site visits, etc...  The following photos (taken with the now infamous phone cam...;-) are just the results from the Delphi 2005 users only, so there's a lot more data to mine.  This was also only after the first day the survey was posted.  No, I'm not going to provide higher resolution photos because we generally don't publish the results of these surveys.  Mainly because of what I said above;  they are only a part of the overall picture (no pun intended ;-).  As we mix in data from all the other sources, things could vary substantially from the raw survey results.  Besides, raw or cooked, internal marketing data is a critical business datapoint and should be held very close... why hand free marketing research to your competitors?

If you look closely at the picture on the left, you can see the written text “1st Day results...”  Also, nevermind the tic-tac-toe game to the left ;-)...